Due to COVID-19, there would be lesser interactions between students
as orientation camps and classes shift online. Hence, the team
wanted SMUMods to be the platform to connect students wherever they
are, even beyond bidding. To do so, they recruited members and
formed a marketing team.
Within a month, the team grew its social media to over 1,000
followers and secured partnerships with SMUSA and other CBDs such as
OIKOS and ASOC. They managed to increase the number of reviews from
600+ to 1100+ as part of a marketing campaign right before the BOSS
bidding window opened. To ensure financial sustainability, the team
also raised over $100 in donations from the SMU community, and
secured over $1,000 sponsorship deals. The efforts from this team
helped to cope with our operation costs such as server and other
necessary costs to keep SMUMods running.