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Arts and Cultural Marketing (ACM212)

Course description

Can marketing really make a difference? Do arts organisations and events sell more tickets or improve their “liking” because of marketing? What is the best strategy for arts and cultural organisations: traditional print, social media or a blend of both? This course explores the essential and integrated role of marketing for non-profit and NGO-type organisations, particularly in the arts and cultural sectors. This course will identify relevant marketing methods, concepts and techniques to anal...


Seminar Required

Graded, 1.0 Credit Units

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