SMUMods Sign In
  • Books
  • Analytics
Search

Arts and Cultural Marketing (ACM212)

Course description

Can marketing really make a difference? Do arts organisations and events sell more tickets or improve their “liking” because of marketing? What is the best strategy for arts and cultural organisations: traditional print, social media or a blend of both? This course explores the essential and integrated role of marketing for non-profit and NGO-type organisations, particularly in the arts and cultural sectors. This course will identify relevant marketing methods, concepts and techniques to anal...


Pre-requisites

Seminar Required

Graded, 1.0 Credit Units


    Have a used textbook?

    Introducing SMUMods Books. Your listings will appear in the module pages where you tag them.



    Save to profile Save
    Create review Write a review
    Share this link Share page