• Books
  • Analytics
  • Blog

Introduction to Applied Business Research (BSRM706)

Course description

This course provides you an introduction to applied business research. Applied business research refers to research processes that business managers can employ to address practical problems in business. The course introduces quantitative and qualitative approaches to research, providing the participants with methods that are applicable to their dissertation work in the DBA programme. In particular, the participants will be exposed to interview and survey methods.


Seminar Required

Graded, 1.0 Credit Units

    Have a used textbook?

    Introducing SMUMods Books. Your listings will appear in the module pages where you tag them.

    Save to profile Save
    Create review Write a review
    Share this link Share page