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Introduction to Applied Business Research (BSRM706)

Course description

This course provides you an introduction to applied business research. Applied business research refers to research processes that business managers can employ to address practical problems in business. The course introduces quantitative and qualitative approaches to research, providing the participants with methods that are applicable to their dissertation work in the DBA programme. In particular, the participants will be exposed to interview and survey methods.


Pre-requisites

Seminar Required

Graded, 1.0 Credit Units


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