SMUMods Sign In
  • Books
  • Analytics
Search

Foundations in Strategic Communication (COMM102)

Course description

COMM102 is the core course of the communication management major. It lays the foundations for managing corporate communication and external relations and connects all other electives via a common structure and understanding. In this course, students examine communicative practices in the corporate environment, including internal communication, reputation and image management, crisis communication, public relations, corporate social responsibility, and new communication technologies. Through d...


Pre-requisites

Seminar Required

Graded, 1.0 Credit Units


    Have a used textbook?

    Introducing SMUMods Books. Your listings will appear in the module pages where you tag them.



    Save to profile Save
    Create review Write a review
    Share this link Share page