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Foundations in Strategic Communication (COMM102)

Course description

COMM102 is the core course of the communication management major. It lays the foundations for managing corporate communication and external relations and connects all other electives via a common structure and understanding. In this course, students examine communicative practices in the corporate environment, including internal communication, reputation and image management, crisis communication, public relations, corporate social responsibility, and new communication technologies. Through d...


Seminar Required

Graded, 1.0 Credit Units

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