• Books
  • Analytics

The Communication and Digital Media Industries (COMM216)

Course description

This course will introduce students to the “business logic” and transformational practices of leading communications agencies. More specifically, students will acquire the most current knowledge about the evolving business models and strategies of communications agencies. In addition, they will gain valuable first-hand experience of new digital capabilities through a four-week immersion program with R/GA, where they will work on real-life client projects under the mentorship of R/GA experts, ...


Seminar Required

Graded, 1.0 Credit Units

    Have a used textbook?

    Introducing SMUMods Books. Your listings will appear in the module pages where you tag them.

    Save to profile Save
    Create review Write a review
    Share this link Share page