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Public Relations Writing (COMM225)

Course description

Public relations (PR) is fundamentally about developing and maintaining mutually-beneficial relationships with the organisation’s stakeholders, mainly through written communication.  This course provides a comprehensive overview of the principles of effective PR writing, focusing on different writing approaches and styles required for specific situations, audiences, communication objectives, message content, and media.


Seminar Required

Graded, 1.0 Credit Units

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