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Public Relations Writing (COMM225)

Course description

Public relations (PR) is fundamentally about developing and maintaining mutually-beneficial relationships with the organisation’s stakeholders, mainly through written communication.  This course provides a comprehensive overview of the principles of effective PR writing, focusing on different writing approaches and styles required for specific situations, audiences, communication objectives, message content, and media.


Pre-requisites

Seminar Required

Graded, 1.0 Credit Units


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