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Story Craft for Business in Emerging Markets (COMM320)

Course description

This course will familiarize students with the principles and craft of storytelling for brands and organizations. Using the methods of studio pedagogy familiar to artists and designers, it will hone students’ story creation skills through opportunities to practice the craft in collaboration with others, and through their involvement in a major real-life client project. Students will learn what it takes to craft authentic, engaging stories that inspire by being responsive to their audiences.


Seminar Required

Pass/Fail, 1.0 Credit Units

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