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Understanding Publics for Strategic Public Relations (COMM333)

Course description

In this course, students will study theories and concepts that are relevant to understanding publics. They will explore the dynamics of public sentiments and public behaviours in various contexts. By learning key concepts and skills to understand and analyse public sentiments and public behaviour, students will develop their own proposals for one selected organization


Seminar Required

Graded, 1.0 Credit Units

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