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Communication Strategies in the Digital Age (COMM346)

Course description

Have you ever wondered why some videos/campaigns go viral while others flop or how some companies have successfully leveraged Facebook and Twitter to reach out to their customers and clients? How are some companies able to effectively manage a crisis using social media while others flounder, crash and burn? In this course, you will learn how social media affects and has changed the way organisations communicate with their publics. You will analyze the theories, strategies and practices that g...


Seminar Required

Graded, 1.0 Credit Units

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