The creative industries are important agents of economic growth and socio-cultural change. Using an interdisciplinary, project-oriented approach, this course will introduce students to the strategies of firms and individual creators in these industries. More specifically, students will learn about the business models, strategies, and environmental factors that influence competitiveness and success.New York City is regarded as one of the world’s great ‘creative’ cities. As it is home to some o...

Seminar Required