SMUMods Sign In
  • Books
  • Analytics

Social Analytics and Applications (IS434)

Course description

In today’s globally connected, online and mobile world, social media platforms are fast becoming the dominant means of communication and it is revolutionizing the way businesses communicate with their customers. Many popular social media platforms such as Facebook and Twitter allow for instant, real-time multi-way communication. Collecting and analysing data from multiple online sources require an Information Technology infrastructure. The data collected from online sources create a gold mine...


Seminar Required

Graded, 1.0 Credit Units

    Have a used textbook?

    Introducing SMUMods Books. Your listings will appear in the module pages where you tag them.

    Save to profile Save
    Create review Write a review
    Share this link Share page