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Managing Customer Relations with Analytics: Asian Insights (IS446)

Course description

Customer Relationship Management (CRM) and Analytics presents the concepts and methodologies required to execute a methodical approach to apply analytics and CRM principles into a business. The course will cover the customer-centric business culture, Operational CRM including campaign, sales and service management. Analytical CRM including customer, campaign, sales and service analytics. Systemic CRM including information management and Business Intelligence. ...


Seminar Required

Graded, 1.0 Credit Units

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