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Managing Customer Relations with Analytics: Asian Insights (IS446)

Course description

Customer Relationship Management (CRM) and Analytics presents the concepts and methodologies required to execute a methodical approach to apply analytics and CRM principles into a business. The course will cover the customer-centric business culture, Operational CRM including campaign, sales and service management. Analytical CRM including customer, campaign, sales and service analytics. Systemic CRM including information management and Business Intelligence. ...


Pre-requisites

Seminar Required

Graded, 1.0 Credit Units


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