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Digital Analytics Technology (IS451)

Course description

The Digital Analytics Technology (DAT) is a SMU course that will be delivered in collaboration with Google. This course is designed to equip students with essential knowledge and skillsets in digital analytics so that students can apply the skillsets into practical solutions for a real organization. Besides concepts related to digital marketing and analytics, relevant measurements and development of a strategy will be covered. The course will focus on helping students gain a good understandin...


Seminar Required

Graded, 1.0 Credit Units

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