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Customer Analytics & Applications (ISSS603)

Course description

The goals of this course are for students to (a) develop a strong understanding of the concepts and techniques of customer focused and data driven analytics, and supporting systems and (b) apply that understanding in creating cutting-edge business analytics applications and IT solutions for service industry companies to gain customer insights. This includes using these applications and solutions to analyse customers’ attitudes, behaviour, profitability and risk. This involves topics such as i...


Pre-requisites

Seminar Required

Graded, 1.0 Credit Units


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