• Books
  • Analytics
  • Blog

Strategy (MGMT102)

Course description

This course introduces students to the theoretical concepts and analytical tools required for formulating and implementing appropriate strategies that affect the enduring success of the entire organization. Topics covered include external and internal environmental analyses, business-level strategies, corporate-level strategies, competitive dynamics, and special topics such as global strategy. This course emphasizes the application of theory to the real world strategic issues. Students are en...


Seminar Required

Graded, 1.0 Credit Units

    Have a used textbook?

    Introducing SMUMods Books. Your listings will appear in the module pages where you tag them.

    Save to profile Save
    Create review Write a review
    Share this link Share page