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Corporate Entrepreneurship and Innovation (MGMT104)

Course description

Large, established corporations face fundamentally different innovation challenges than new or young small firms. The routinization of practices, obsolescence of such routines and dominant logic that may be misaligned with changes in the environment subject large firms to great difficulties in innovating. Further, revenue cannibalization with existing products and the politics of allocating scarce resources away from established, competing product divisions afflict how new ventures are create...


Pre-requisites

Seminar Required

Graded, 1.0 Credit Units


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