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Corporate Strategy (MGMT237)

Course description

This builds on the course 'Strategy'. Corporate strategy is the pattern of decision-making that determines a firm’s goals and objectives, produces principal policies, defines the range of business to pursue, and pertains to the overall plan for a diversified firm. A firm’s corporate strategy acts as both a catalyst for and a constraint on the strategies of its business units. If the business strategies do not support the firm’s corporate strategy, synergy becomes impossible. Therefore, th...


Seminar Required

Graded, 1.0 Credit Units

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