SMUMods
  • Books
  • Analytics
  • Blog
Search

Design Thinking and Innovation (MGMT318)

Course description

Design Thinking is a human-centric, interdisciplinary approach towards innovation that aims to help companies and startups change and innovate. This course introduces Design Thinking (similar to the IDEO approach – www.ideo.com) and its application to developing new “things” (i.e. products, services, experiences and business models). The course is divided into four main aspects, all interconnected but separately emphasized: (1) design methodologies (e.g. ethnographic research, brainstorming, ...


Pre-requisites

Seminar Required

Graded, 1.0 Credit Units


    Have a used textbook?

    Introducing SMUMods Books. Your listings will appear in the module pages where you tag them.


    Save to profile Save
    Create review Write a review
    Share this link Share page