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Design Thinking and Innovation (MGMT318)

Course description

Design Thinking is a human-centric, interdisciplinary approach towards innovation that aims to help companies and startups change and innovate. This course introduces Design Thinking (similar to the IDEO approach – and its application to developing new “things” (i.e. products, services, experiences and business models). The course is divided into four main aspects, all interconnected but separately emphasized: (1) design methodologies (e.g. ethnographic research, brainstorming, ...


Seminar Required

Graded, 1.0 Credit Units

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