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Entrepreneurship Practicum (MGMT327)

Course description

At the core of the course is the process of developing low-cost, quick consumer experiments, mostly simultaneously, to learn about the market potential for different variants of new products or services, which will be iterated multiple times until an attractive variant of the new business idea is identified or an avenue to an adjacent space is explored. The course also familiarises students with how best to present their market validation information and the initial outlines of their business...


Seminar Required

Pass/Fail, 1.0 Credit Units

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