This course initiative rests on the assumption that there is a powerful synergy between ‘sustainability’ and ‘innovation’ in business and society. The term ‘sustainable innovation’ refers to the creation of new market space, products and services or processes driven by social, environmental or sustainability concerns. Just like general innovation, sustainable innovation goes way beyond incremental improvements of products, services or processes. The challenge is to proactively embrace risk ma...
Seminar Required
Introducing SMUMods Books. Your listings will appear in the module pages where you tag them.