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Strategic Management of Public Issues and Campaigns (MGMT343)

Course description

The course focuses on the strategic management of public issues and the implementation of campaigns around these issues. Public information campaigns play an important role in educating, informing and affecting change. Discussion of the effectiveness of these campaigns and the channels used to communicate with the target audience will be part of the conversations in the classroom. The stakeholder theory, the role of coalitions and the tools for public policy implementation will be used in the...


Seminar Required

Graded, 1.0 Credit Units

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