Traditional economists argue the central and sole goal of a business is to maximize returns to shareholders. A weakness with this mindset is that it puts profits above all else and thereby ignores that companies are social organizations that serve employees, suppliers, and communities in which they operate. This profit-only mindset can raise significant problems when companies do not view their mission in a wider context, such as illustrated by BP and the oil spill disaster, and at worst be t...

Seminar Required