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Network and Alliance Building (MGMT638)

Course description

Alliances among companies have become a fundamental necessity for companies’ competitive and growth strategies. Firms use alliances for a variety of reasons – to share the risks or costs of entering into new products or markets, to access or learn relevant capabilities, to growth etc. At the same time, alliances are very difficult to manage and poorly conceived or managed alliances often create substantial problems for one or more of the alliance partners. Not surprisingly, more than half the...


Seminar Required

Graded, 1.0 Credit Units

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