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Product Strategy (MGMT713)

Course description

Product Strategy examines several themes of what influences a company or new venture to plan for its products, as well as their broad experiences in that.  The perspective will include industrial ecology and competitive positions, as well as resources and capabilities. Topics will include product entry by different types of firms as well as product line management, and platforms as products.


Seminar Required

Graded, 1.0 Credit Units

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