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Innovation Commercialization (MGMT721)

Course description

Desai: This course will introduce the students to the challenges of commercializing innovations in B2B, B2C and C2C markets.  It will also provide opportunities to discuss how technology inventions can be commercialized.  The course will also examine the channel and pricing opportunities to develop advanced business models. Zerrillo: I am going to take the students through the opportunities to look at the channel and pricing opportunities to develop advanced business models....


Pre-requisites

Seminar Required

Graded, 1.0 Credit Units


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