The course introduces Marketing as both a professional and an academic discipline. As a profession, marketers identify consumer needs, determine which target markets to serve, and develop an optimal product, pricing, promotion, and distribution strategy that best satisfies consumer needs, relative to competition. Marketers serve a vital role in the long-term success of all organizations, profit-oriented as well as not-for-profit, small as well as large. Academically, marketing is a multi-di...

Seminar Required