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Marketing Research (MKTG103)

Course description

This course provides you with the fundamental skills and tools needed to understand, evaluate and conduct marketing research. Marketing research is vital in the assessment of new business opportunities, go/no go decisions for new products, pricing and product design issues, among other business issues. In this course, we will go through the basic marketing research process to understand how to formulate and structure marketing problems, gather and analyze quantitative marketing data, and make...


Seminar Required

Graded, 1.0 Credit Units

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