• Books
  • Analytics
  • Blog

Retail Management (MKTG219)

Course description

The world of retailing is a complex and exciting one, in which students have always played a part as shoppers. In this course, students get a chance to learn what lies on the other side, as we uncover the challenges facing the world of modern day retail and global trends in the industry. Students can look forward to learning about store and non-store retailing, location and site selection, merchandising, pricing and margin planning, store management, layout and visual merchandising, as well a...


Seminar Required

Graded, 1.0 Credit Units

    Have a used textbook?

    Introducing SMUMods Books. Your listings will appear in the module pages where you tag them.

    Save to profile Save
    Create review Write a review
    Share this link Share page