SMUMods
  • Books
  • Analytics
  • Blog
Search

Digital Marketing (MKTG220)

Course description

The development of new digital technologies has fundamentally changed how consumers interact with brands and each other.  Marketing is no longer about pushing a sales message to a potential buyer. Businesses have to enable conversations with consumers to engage prospects with relevant content that will lead to positive actions for commercial impact. ...


Pre-requisites

Seminar Required

Graded, 1.0 Credit Units


    Have a used textbook?

    Introducing SMUMods Books. Your listings will appear in the module pages where you tag them.


    Save to profile Save
    Create review Write a review
    Share this link Share page