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Global Marketing (MKTG221)

Course description

This course will present an overview of the unique aspects of marketing in the global business environment and provide the framework and relevant concepts upon which global marketing management can be based. Emphasis will be placed on the role of the global marketing manager in the development of marketing strategies for a variety of markets in diverse cultural, political and economic situations. The application of this course will be on the decision-making process in the areas of foreign mar...


Seminar Required

Graded, 1.0 Credit Units

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