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Marketing Analytics (MKTG228)

Course description

Marketing analytics relies on data analytics to address marketing issues and to make marketing mix related decisions.  The course is structured around marketing strategy themes, and appropriate data analysis techniques are discussed within each theme.  The themes that will be addressed would include those of service quality, value, pricing, segmentation, and those of other marketplace outcomes.  The aim of this course is to develop competency in students to undertake analyses to a relatively ...


Seminar Required

Graded, 1.0 Credit Units

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