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Digital Advertising with Google (MKTG235)

Course description

Digital Advertising with Google is a partnership program with Google, which offers students with fundamental knowledge and skills in the digital marketing industry.  The advertising spending is estimated to be worth USD$768 million by the end of 2020 in Singapore, with an average annual growth rate of 6.5% since 2017. The industry will grow to USD$870 by 2023. It requires a lot of talents to take on various roles in the complex digital advertising ecosystem that can help companies optimize th...


Seminar Required

Graded, 1.0 Credit Units

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