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Pricing (MKTG313)

Course description

This course aims to provide students with a roadmap to pricing strategically that would enable organizations to use pricing as a tool to drive profitability and sustainable growth. Students will learn new perspectives for determining product and service pricing to maximize a firm’s profits through creating and capturing customers.  This course provides insights into the strategies that managers can employ to determine the appropriate price to capture the value provided to customers. It addres...


Seminar Required

Graded, 1.0 Credit Units

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