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Retail Strategy (MKTG314)

Course description

Retail Strategy is a considered as a retail capstone course in the marketing major as it builds on prior learning from the pre-requisite course of Retail Management. This course is an advanced and an applied subject in the domain of retail management and is intended to bridge the gap between academic learning and industry practice. In addition to retail management concepts learnt earlier, this course integrates learning from previous core subjects such as Consumer Behavior and Marketing Resea...


Seminar Required

Graded, 1.0 Credit Units

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