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Marketing (MKTG601A)

Course description

The course is designed to provide students with a deep understanding of the fundamental principies of marketing and marketing strategy making. The focus will be on getting to know the basic techniques of defining and segmenting a target market for goods or services, building a brand with a meaningful positioning, and then integrating product, price, promotion and distribution to offer a superior marketing mix leading to a long-term competitive advantage. ...


Pre-requisites

Seminar Required

Graded, 1.0 Credit Units


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