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Strategic Marketing Management (MKTG609)

Course description

This course provides senior executives an understanding of the important function that Strategic Marketing plays in the long term performance of the firm. This module addresses the key challenges associated with aligning marketing activities with corporate strategy. It will provide frameworks, concepts, and tools necessary to ensure that marketing organizations are focused on the appropriate and measurable activities that drive business results and their marketing functions are staffed with a...


Seminar Required

Graded, 1.0 Credit Units

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