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Theory Construction (MKTG702)

Course description

The purpose of this doctoral seminar is to help students understand the nature of a theory, the theory construction process, and to develop skills in building interesting and impactful new theory. The focus is on the nuts and bolts of building new theory. The seminar will discuss theory as comprised of three core components. It will bring into sharp focus general structures of arguments that may be used to support different types of theoretical propositions in social sciences. It will identif...


Seminar Required

Graded, 0.5 Credit Units

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