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Marketing Models II (MKTG707)

Course description

The purpose of the course is to introduce students to a wide range of applied topics in marketing models and specifically empirical models. It is divided into two parts, with the first part focusing on introduction and application of Bayesian methods and the second part emphasizing time series and panel data models. ...


Pre-requisites

Seminar Required

Graded, 1.0 Credit Units


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