• Books
  • Analytics
  • Blog

Marketing Strategy (MKTG708)

Course description

At a fundamental level marketing deals with how marketing concepts, tools, and processes can be used to help an organization develop a sustainable competitive advantage through the creation of superior customer value. The focus of this course is to give you a general overview of the different streams of research within marketing. We will typically cover a combination of classic papers and recent papers. These papers will cover topics that are of particular interest to managers. Although the r...


Seminar Required

Graded, 1.0 Credit Units

    Have a used textbook?

    Introducing SMUMods Books. Your listings will appear in the module pages where you tag them.

    Save to profile Save
    Create review Write a review
    Share this link Share page