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Marketing Strategy (MKTG708)

Course description

At a fundamental level marketing deals with how marketing concepts, tools, and processes can be used to help an organization develop a sustainable competitive advantage through the creation of superior customer value. The focus of this course is to give you a general overview of the different streams of research within marketing. We will typically cover a combination of classic papers and recent papers. These papers will cover topics that are of particular interest to managers. Although the r...


Pre-requisites

Seminar Required

Graded, 1.0 Credit Units


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