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Empirical Marketing Models (MKTG712)

Course description

Empirical Marketing Models provides students with an essential skillset to conduct empirical research in marketing. This course will directly help students in the execution of their research projects, in handling reviewer comments, and may help them to come up with novel research ideas. Students will gain hands-on experience in applying the methods discussed. ...


Seminar Required

Graded, 1.0 Credit Units

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