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Marketing Strategy II (MKTG715)

Course description

This course is a doctoral seminar that focuses on marketing strategy formulation. Marketing strategy at a fundamental level has to do with how marketing concepts, tools, and processes can be used to help an organisation develop a sustainable competitive advantage through the creation of superior customer value. While marketing strategy is a comparatively young field of study, substantive and sustained contributions by many of the discipline's leading scholars over the last 30 years have helpe...


Seminar Required

Graded, 0.5 Credit Units

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