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Operations Strategy: Principles and Practice (OPIM319)

Course description

How did ZARA become one of the fastest growing and most profitable brands in fashion retailing? How did Wal-Mart grow to be the world’s largest retailer? To a large extent the answer is that ZARA and Wal-Mart view their operational capabilities as an important and integral part of their competitive advantage. As do other successful companies, such as Procter & Gamble, Toyota, and Coca Cola, they invest strategically in physical plants and facilities, in process and information technology, ...


Seminar Required

Graded, 1.0 Credit Units

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