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Mass Media and Public Opinion Research (POSC322)

Course description

In what way does political news frame issues? How do political campaign adverts attempt to mobilize support? What effect does the mass media have on public opinion and political behavior—does it foster political participation or apathy? These are the types of questions that can be answered in this project-based course. During the course students will develop the skills needed to do content analysis (coding textual and visual media) and public opinion survey research. Working in groups, studen...


Seminar Required

Graded, 1.0 Credit Units

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